06·01 · with Edixon · guest: Andrés

Listening at scale

To record TC 06·01
Series 06 · Class 01 · Cold open

“Before writing a word, Nexus looks for signals: hiring, funding rounds, tech changes, launches.”

The video and audio will be published here when the class comes out.
Nexus 16:9

This class is taught in Spanish; the notes below are in English.

  1. To record
  2. Script
  3. Recording
  4. Editing
  5. On air

What you’ll see

  • The signals a good prospect comes from.
  • Why segmentation decides everything.
  • The framework, running on a machine.
The assignment

Describe your ideal customer in one sentence — without using the word "companies".